STRATEGYCreative Strategy That Powers Every Pixel

Before the first sketch or site goes live, there’s always a plan. I help mission-driven teams figure out what to say, how to say it, and who needs to hear it—then we design everything to match.

Most of my design work starts with strategy, even when it’s not labeled that way. Whether we're naming a new initiative, planning a multi-channel campaign, or figuring out how to speak to three different audiences at once, I bring a mix of clarity, care, and sharp design thinking. If you're overwhelmed or just want to do it right the first time, I’ll help make the path clear.

Deliverables may include:

Brand discovery and positioning
Fundraising and stewardship planning
Naming and messaging
Campaign development
UX and content audits

Most of the projects below include strategy as a core ingredient—take a look, or reach out if you’re looking for a partner to help make sense of it all.

Christ Church in Short Hills
140th Anniversary Campaign
We developed a year-long campaign structure to celebrate Christ Church’s 140th while building momentum for the future. Through storytelling, donor-centered messaging, and a phased rollout of events and print/digital materials, we helped deepen connection and increase giving.

St. Mark’s New Canaan
Stewardship Campaign
Strategy came first in this multi-touch stewardship effort. I built a seasonal narrative arc that translated across postcards, digital outreach, social media, and web updates—making it easy for parishioners to engage and pledge.

St. Mark’s New Canaan
Civil Rights Pilgrimage

I helped the team develop and promote their most popular pilgrimage to date!

Visual Arts Center of New Jersey
Catalog + Site Strategy
When the Visual Arts Center needed a more effective web presence, we began with audience goals. The new site structure, catalog design, and messaging were all aligned to help students, members, and donors find what they need—and act

LIBBY CLARKE

ART | DESIGN | TEACHING | SERVICE

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