BRANDINGVisual Identity with a Spine

Your mission deserves to be seen—and remembered. I create branding that reflects the soul of your work and helps it stick in the minds of those who matter.

Branding isn’t just a logo. It’s your story, your values, your tone of voice, and the feeling people get when they meet your work. I dig deep with you to uncover the core truth of what you do, then build a flexible, lasting identity system around it. Whether you're reimagining or just refining, we'll make sure your visuals are as powerful as your purpose.

Deliverables may include:

Logo and logo family
Typography and color systems
Style guides
Social and print templates
Messaging support

Explore some of the branding work I’ve done below—or get in touch to start a conversation.

Animal Cancer Foundation
Full Rebrand

I reimagined ACF’s brand to reflect both their scientific rigor and deep compassion. The new identity system includes a custom logo family, bold color palette, and clean type treatments designed to unify their campaigns—from the Canine Cancer Genome Project to Un-Fur-Gettable and the Sippy Pup Café.

Westgate Management Company
Branding + Style Guide

We created a flexible logo family and embedded style guide to help Westgate communicate clearly across tenant, agency, and funder touchpoints. The visual system supports a wide range of uses, from internal documents to public-facing web materials.

St. Peter’s Episcopal Church – Logo Refresh

St. Peter’s came to us wanting to retain their existing visual roots while refreshing for clarity and modernity. We developed a refined logo family that feels both historic and current, supporting everything from service bulletins to capital campaign materials.

ShowFocused
Brand Identity + Messaging

This family-run video production company needed a brand that felt both warm and authoritative. We designed a new logo, style system, and messaging framework that supports their deep expertise while showcasing their collaborative, high-touch approach.

Voiceover and Video Work

I also do video, audio, and voiceover work to serve clients as needed. Ths means I am able to collaborate fully with teams to stay true to the brand throughout the experience.

Logo Development Over the past 20 years, I’ve created logos for everything from scrappy startups and sacred spaces to national nonprofits and academic institutions. My approach is rooted in deep listening and strategic design thinking, adapting to each client’s voice and values. Whether it’s bold and modern or intricate and historical, I craft visual identities that work across platforms—and stand the test of time.

LIBBY CLARKE ART | DESIGN | TEACHING | SERVICE

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