We would like to clean up the litter on the streets of NYC. Come together as a community to make our citymore beautiful, and less polluted as possible and win prizes for actively participating!
Our audience will be people of all ages, typically families, who live in NYC.
These families care about implementing a greener city. They already find ways themselves making an effort to not waste water, recycle, turning off the lights once they leave the room, choosing to take public transit instead of driving, etc.
They don’t necessarily need to be obsessed with being green, but they care enough to slightly inconvenience themselves in order to preserve what we have left in this world.