Here are some videos you need to watch:
Here are some things to think about:
Designers are increasingly being seen as part of the strategy team. When I started in the industry, we were held off in the background, brought in at the end to make whatever had been decided upon pretty. This usually resulted in a lot of lipstick on pigs: the sites were poorly structured and terribly conceived from a usability standpoint. Now, we get to help at every stage, and this is a very good thing for you if you are willing to be articulate and proactive. You can rise much faster in a company structure than before. Of course, we will talk about priorities and such because not everyone is gunning for a corner office. Success is defined many, many different ways.
When you present your idea, you will need to have the following details covered:
- Your elevator pitch: the one sentence wrap up of what your idea/site/product can do and for whom. I always start with this, just to make sure everyone knows where we are going
- Your conclusion from your competitive analysis: remember the initial research you did? Have some key examples ready to back up your claims. Show why your idea will solve a problem better than what is out there, prove it.
- Illustrate your knowledge of the target audience: tell a little bit about what you know about who you are trying to serve. Show respect and compassion.
- Walk through your sketches, being sure to highlight features or moments where you really serve the audience/user group well. You can talk about any surprises or challenges you encountered here.
- Wrap up: tell us how your solution solves the issue at hand. Once again, remind us of the elevator pitch and tie the whole presentation up as a lovely, resolved narrative.