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Class Ten - Interactive / Web Design 1Interactive / Web Design 1

Class Ten


Let’s look at secondary presences!

Meta Moment:

Beginning to assemble the material for your presentations

Here are some things to think about:

Designers are increasingly being seen as part of the strategy team. When I started in the industry, we were held off in the background, brought in at the end to make whatever had been decided upon pretty. This usually resulted in a lot of lipstick on pigs: the sites were poorly structured and terribly conceived from a usability standpoint. Now, we get to help at every stage, and this is a very good thing for you if you are willing to be articulate and proactive. You can rise much faster in a company structure than before. Of course, we will talk about priorities and such because not everyone is gunning for a corner office. Success is defined many, many different ways.

When you present your idea, you will need to have the following details covered:

  1. Your elevator pitch: the one sentence wrap up of what your idea/site/product can do and for whom. I always start with this, just to make sure everyone knows where we are going
  2. Your conclusion from your competitive analysis: remember the initial research you did? Have some key examples ready to back up your claims. Show why your idea will solve a problem better than what is out there, prove it.
  3. Illustrate your knowledge of the target audience: tell a little bit about what you know about who you are trying to serve. Show respect and compassion.
  4. Walk through your sketches (rough or polished), being sure to highlight features or moments where you really serve the audience/user group well. You can talk about any surprises or challenges you encountered here.
  5. Wrap up: tell us how your solution solves the issue at hand. Once again, remind us of the elevator pitch and tie the whole presentation up as a lovely, resolved narrative.

Samples from previous students:


Begin working on your final presentation. Next week I want to see your outline, or your rough draft of your slideshow. These can be rough, but I want to start seeing it develop as the last weeks of class progress. Also, continue on your sketches. You will be expected to present a slideshow which you can compose in InDesign, Keynote, Google Docs Slides, or god forbid, PowerPoint.

The final presentation will be on the last day of in-person class, and you will have up to 7 minutes each to present. Minimum of 5 slides.

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Libby Clarke is an artist, designer, and educator living in Maplewood, NJ. She received her BFA in Printmaking from James Madison University and her MFA in 2D Design from Cranbrook Academy of Art. Professionally, Libby has worked as an interaction art director for over 15 years for such companies as and She was an Assistant Professor at the New York College of Technology in Brooklyn, New York. She also served as the Director of the Studio School of the Visual Arts Center of New Jersey. As an artist, Libby has produced a series of multi-media conceptual products under the name Monstress Productions since 1996. She gives workshops and lectures across the United States on the intersection of art, activism, and technology, and her pieces are exhibited and collected internationally.

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