Art, Design, Service, Writing

More Work for the Art Center

I have been a bit busy the last few months! As I have been getting used to my role at the Visual Arts Center of New Jersey, I have been designing on several levels. As the Director of the Studio School, I create classes and events with my staff (Dalila DeCarvalho, I am looking at you!) . As the defacto art director, I design the materials to support them: pieces for print, web, for educational and promotional purposes.

Applying a forming style

I have had to design as quickly as possible, so I work within extremely narrow limits. It’s the only way I know to find great ideas, actually. I have limited the options for grids and fonts as much as I dare and let the color story develop as I go. It isn’t perfect, but it is actually starting to turn into a consolidated style my team can use.

I have been able to get the catalog set up and it has come together well.

I even get to go to Linco to print it!

Press check with a great printer! #lincoprinting

A video posted by Libby Clarke (@mon_stress) on

Designing programs, then promoting them

I have been working on ways to find new students, refresh the curriculum, and engage my instructors. So far I have designed a few programs like Art School Confidential and Raku•Fest, but we are rolling out a few new items and tiers for the coming year. Being able to articulate these visually as well as in life is so exciting.

Developing a campaign as we go

Luckily, I have an amazing Director of Marketing at the Art Center, Cynthia McChesney. She has thought up some beautiful stuff and I keep getting to work on it. It’s been a blast, if a bit busy. I can’t overstate how good it is to work with someone who truly thinks in a very similar way–not that we always agree, but to have a creative who is just as fast as I am and usually right a full minute before I realize it is such a joy.

This is just from one campaign we have been working on.

Giving my team tools and templates

I am trying to help everyone on my team have what they need to improve the ephemera and deliverables for the Art Center.

All in all, I get to go to my job and do a bit of all I am good at doing, each day. Having been a designer has organized my brain in ways that help me all the time, and now I have these opportunities to weave art, education, activism, and design into a daily practice.

 

Filed under: Art, Design, Service, Writing

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Libby Clarke is an artist, designer, and educator living in Brooklyn, NY. She received her BFA in Printmaking from James Madison University and her MFA in 2D Design from Cranbrook Academy of Art. Professionally, Libby has worked as an interaction art director for over 12 years for such companies as Agency.com and Scholastic.com. Currently, she serves as an Assistant Professor at the New York College of Technology in Brooklyn, New York. As an artist, Libby has produced a series of multi-media conceptual products under the name Monstress Productions since 1996. She gives workshops and lectures across the United States on the intersection of art, activism, and technology, and her pieces are exhibited and collected internationally.