All posts tagged: Visual Arts Center of New Jersey

More Work for the Art Center

I have been a bit busy the last few months! As I have been getting used to my role at the Visual Arts Center of New Jersey, I have been designing on several levels. As the Director of the Studio School, I create classes and events with my staff (Dalila DeCarvalho, I am looking at you!) . As the defacto art director, I design the materials to support them: pieces for print, web, for educational and promotional purposes. Applying a forming style I have had to design as quickly as possible, so I work within extremely narrow limits. It’s the only way I know to find great ideas, actually. I have limited the options for grids and fonts as much as I dare and let the color story develop as I go. It isn’t perfect, but it is actually starting to turn into a consolidated style my team can use. I have been able to get the catalog set up and it has come together well. I even get to go to Linco to print it! Press check …

Art Center Fall 2016 Catalog: Total Redesign!

I redesigned the catalog of the Visual Arts Center of New Jersey this month. I took it as a chance to refresh the brand. As the Director of the Studio School, I need to make sure I am reaching and hearing all the people for whom I hope to serve. This catalog, along with the website and other communications, is my program’s lifeline. Motif The Art Center connects all levels of art makers to each other and the world. I started playing with these fairly oblique geometric shapes connecting elements to each other in the background. I will pull that thread until I find a way to talk about the entire organization: contemporary art museum, studio school, and community resource. I chose the color as a starting point as I venture through the spectrum until we all settle on a solid color story. In essence, I hope to gently beta test a few elements while I promote all that the Art Center already has in abundance: engaged staff, spectacular museum programming, great instructors, and a solid core of students and visitors. My goal is to …

On the Road for the Art Center: Paper Litho

I was able to do a short segment on News 12’s On the Road program yesterday. I rolled out the Paper Litho and got to talk about the Visual Arts Center of New Jersey. Materials and links Click here to see the segment (if you subscribe to certain cable carriers) and here is the handout for your own Paper Litho pleasure.