All posts tagged: Print Design

Making a Type Manual with Students

In my COMD1167 class this semester (Type & Media, City Tech), my class and I are trying to create our own definitive Type Manual. We are hand printing some elements, writing our own content, and designing everything together. I wanted to start writing about the process as I am thrilled/scared and completely proud of my students. They are engaged, willing, and working hard. My methods: Each session, we cover a major topic and work separately on our own attempts on the page. We submit our work for online critique (I am just implementing this, so I am nervous but very hopeful). In the next class, we collect the most successful solutions and apply them to the collective edition. Each person is required to talk to another classmate for 10 minutes every class period, eventually speaking with each person at least once. I want my students to own typography from the bottom up. I have to get out of the way as much as I can while still instilling some rigor and criticality. I hope to introduce project-based …

Cynthia King: 2011-2015 Work

I had the distinct pleasure to work with Cynthia King and design for her dance studio for years. By far, she was the best client I have had. She is driven by a strong, compassionate ethos, she believed in my abilities, she treated me as a partner in our work, and she is just really nice to boot.

City Tech:
Type & Media Fall 14

Type & Media is a class I helped rewrite with Profs Maria Giuliani and Genevieve Hitchings. We took the old classes Typography 1 and Publication Media and massaged them into a lovely mélange of type, tech, and hand skills. I contributed my thinking on carving and drawing type for the beginning along with the use of zines (or chapbooks) as a format for later work. This is the second semester it has run, and I am still tweaking my approach to the material. For the chapbook, I had the students think about their Five Year Plan–this way they could do some constructive thinking about their own careers while fulfilling the assignment. We also turned the chapbooks into animations or interactive PDFs to help the students get into the idea of interaction design.

COMD Rebranding

In the fall of 2014, the Department of Advertising Design and Graphic Arts at City Tech was finally able to change its name to reflect the changing discipline and industry. Now the Department of Communication Design, we faculty needed to get the word out as quickly and seamlessly as possible. In 17 days, under the oversight of Prof. Anita Giraldo, we were able to take the initial idea (by Prof. Maria Giuliani) and work out the look and feel (myself). We then organized photos shoots using our students as eager models (Giraldo again), designed a print campaign of life-sized banners (myself), develop screen savers (Giuliani again), and finally developing an animation (Prof. Genevieve Hitchings). When we launched, every department computer had the informational screen savers in play and the banners were placed at key spots through the entire school.

Retention Posters

I developed several posters to inspire the ADGA students and to persuade them to come to the now-annual Info Session. Please note: all images in these posters were grabbed off the internet as I had about a day to make the posters. My deepest apologies to all the content providers I ripped off. I actually did the first campaign for this the previous year as well. Prof. Anita Giraldo was the copywriter on both years.

Open Lab Cards

These cards were designed by the Open Lab team to help instructors create whole new lessons based on game mechanics. I designed the cards while serving as the Outreach Lead.

New Leaders

I designed several in-depth print pieces for New Leaders. It was an intense exercise in truly absorbing massive amounts of information (READ EVERYTHING, designers!) under a very tight deadline. My work was used to guide hundreds of educators in Connecticut.

Southwest Physical Therapy

I designed the WordPress-based website, revamped identity, and print pieces for Southwest Healing, a wonderful practice in Brooklyn, New York. The site needed to be straightforward so the owners Mike and Aracelli could keep it updated and fresh on their own.

Pilates Co-op Brooklyn