All posts tagged: Art Direction

More Work for the Art Center

I have been a bit busy the last few months! As I have been getting used to my role at the Visual Arts Center of New Jersey, I have been designing on several levels. As the Director of the Studio School, I create classes and events with my staff (Dalila DeCarvalho, I am looking at you!) . As the defacto art director, I design the materials to support them: pieces for print, web, for educational and promotional purposes. Applying a forming style I have had to design as quickly as possible, so I work within extremely narrow limits. It’s the only way I know to find great ideas, actually. I have limited the options for grids and fonts as much as I dare and let the color story develop as I go. It isn’t perfect, but it is actually starting to turn into a consolidated style my team can use. I have been able to get the catalog set up and it has come together well. I even get to go to Linco to print it! Press check …

COMD Rebranding

In the fall of 2014, the Department of Advertising Design and Graphic Arts at City Tech was finally able to change its name to reflect the changing discipline and industry. Now the Department of Communication Design, we faculty needed to get the word out as quickly and seamlessly as possible. In 17 days, under the oversight of Prof. Anita Giraldo, we were able to take the initial idea (by Prof. Maria Giuliani) and work out the look and feel (myself). We then organized photos shoots using our students as eager models (Giraldo again), designed a print campaign of life-sized banners (myself), develop screen savers (Giuliani again), and finally developing an animation (Prof. Genevieve Hitchings). When we launched, every department computer had the informational screen savers in play and the banners were placed at key spots through the entire school.

Scholastic Red: Websites

I was the interaction designer for Scholastic Red, a project launched in 2001. The entire program is designed to teach teachers to teach reading better.