Art, Teaching, Workshop
Published on April 1, 2015

Revamping Monstress:
Heal Thyself!

written by Libby

I am leading a workshop in July at the Women’s Studio Workshop:

Artists Online:
Marketing, Promotion, and Documentation

It runs July 13-17 at WSW in Rosendale, New York.
Tuition $750 ($675 members), with a class limit of 8

During this 5-day workshop, I will be walking artists through all the steps they need to take in order to build a constructive online strategy for their practices. I will spend April and May documenting the process of revamping Monstress so that I may have a sturdy case study.

The topics of the workshop will include:

  • What should your online strategy be?
  • How do you best present your work?
    • Taking/processing photos of physical work
    • Presenting virtual work
  • What social media tools and techniques are most effective
  • Finding design help or doing it on your own
    • Possible free platforms
    • Possible paid platforms
    • Putting it all together: your portfolio is born!
  • Promoting your work in a manageable way
    • Handling emails, tweets, texts, and such
    • Looking for opportunities
    • Exploring options for selling your work online

This is all wonderful and I can’t wait to teach, but how do I do these things myself? I shall show you. Monstress has fallen into disrepair as I have concentrated on my teaching and freelance. My art practice has faded from view and my content has become stale. This is a wonderful opportunity to teach as I fix my own existing issues! I will post several articles over the ensuing months, stepping out the work on Monstress as I fully refine the content for the workshop itself.

I can’t give it all away for free, but if you follow this series, I will tell you all I can as I test my methods, find new ways, and make progress. You will absolutely learn how to improve your online presence. I am drawing upon all I know as an artist, interaction designer, educator, and consumer on online content. I have been doing this all together for nearly 20 years.

If you would care to come to WSW for July 13-17 to take this, please by making a non-refundable $300 deposit here! I would love to help you construct the strategy you need to make the career you desire.

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by

Libby Clarke is an artist, designer, and educator living in Brooklyn, NY. She received her BFA in Printmaking from James Madison University and her MFA in 2D Design from Cranbrook Academy of Art. Professionally, Libby has worked as an interaction art director for over 12 years for such companies as Agency.com and Scholastic.com. Currently, she serves as an Assistant Professor at the New York College of Technology in Brooklyn, New York. As an artist, Libby has produced a series of multi-media conceptual products under the name Monstress Productions since 1996. She gives workshops and lectures across the United States on the intersection of art, activism, and technology, and her pieces are exhibited and collected internationally.