Living Aids

When I first arrived in the 2D Design department at Cranbrook, the only place I really had to print was an old, much abused 4 color xerox machine. The only 2 colors they had left was black and red, so those became my color scheme for my pieces. I slowly worked out the language and brand ideas on a series of these small packets, quickly losing the unfortunate title of “Living Aid.’  I also quickly brought back the hand-drawn logo.