COMD Rebranding

In the fall of 2014, the Department of Advertising Design and Graphic Arts at City Tech was finally able to change its name to reflect the changing discipline and industry. Now the Department of Communication Design, we faculty needed to get the word out as quickly and seamlessly as possible.

In 17 days, under the oversight of Prof. Anita Giraldo, we were able to take the initial idea (by Prof. Maria Giuliani) and work out the look and feel (myself). We then organized photos shoots using our students as eager models (Giraldo again), designed a print campaign of life-sized banners (myself), develop screen savers (Giuliani again), and finally developing an animation (Prof. Genevieve Hitchings). When we launched, every department computer had the informational screen savers in play and the banners were placed at key spots through the entire school.

COMD Students and the Dean of Tech & Science goofing off at the ribbon cutting.