COMD Rebranding

Design, Service

In the fall of 2014, the Department of Advertising Design and Graphic Arts at City Tech was finally able to change its name to reflect the changing discipline and industry. Now the Department of Communication Design, we faculty needed to get the word out as quickly and seamlessly as possible.

In 17 days, under the oversight of Prof. Anita Giraldo, we were able to take the initial idea (by Prof. Maria Giuliani) and work out the look and feel (myself). We then organized photos shoots using our students as eager models (Giraldo again), designed a print campaign of life-sized banners (myself), develop screen savers (Giuliani again), and finally developing an animation (Prof. Genevieve Hitchings). When we launched, every department computer had the informational screen savers in play and the banners were placed at key spots through the entire school.

COMD Students and the Dean of Tech & Science goofing off at the ribbon cutting.

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Libby Clarke is an artist, designer, and educator living in Maplewood, NJ. She received her BFA in Printmaking from James Madison University and her MFA in 2D Design from Cranbrook Academy of Art. Professionally, Libby has worked as an interaction art director for over 15 years for such companies as Agency.com and Scholastic.com. She was an Assistant Professor at the New York College of Technology in Brooklyn, New York. She also served as the Director of the Studio School of the Visual Arts Center of New Jersey. As an artist, Libby has produced a series of multi-media conceptual products under the name Monstress Productions since 1996. She gives workshops and lectures across the United States on the intersection of art, activism, and technology, and her pieces are exhibited and collected internationally.