Artists Online: Marketing, Promotion, and Documentation

I have the honor of being an instructor at the Summer Arts Institute at the Women’s Studio Workshop in mid-July. I am hoping to apply my 20 years of design and art experience work for others in as constructive a way possible.

Here is the sign-up page, if you’d like to have a lovely week in Rosendale, New York with a very enthusiastic and supportive instructor. Potluck lunches every day!

From the WSW site:

Libby Clarke, artist and art director, will train you to publish your work across online channels (websites and social media) in as professional and comfortable a way as possible. She will teach you what options exist for publishing your online portfolio and how best to navigate them. You will learn how to handle the seemingly endless social media tasks which can add a great deal to your career without becoming unmanageable. You will develop a plan to promote your work in the most appropriate way according to your needs.

In the end, you will be better positioned and prepared to get your work noticed for shows, venues, and potential sales. Libby will introduce you to easy-to-use systems you can use to publish your site without knowing any code, and then she’ll teach you the basics of code so you may possibly have more control over your final site. We will use only applications that are free or quite affordable: the skills used will translate very easily to other more expensive programs like Adobe Photoshop.

Required equipment: bring a laptop that can connect to the web via our WiFi. Please have the latest browsers and operating system installed (no exceptions).

Subjects include:

  • What should your online strategy be?
  • How do you best present your work?
  • Taking/processing photos of physical work
  • Presenting virtual work
  • What social media tools and techniques are most effective
  • Finding design help or doing it on your own
  • Possible free platforms
  • Possible paid platforms
  • Putting it all together: your portfolio is born!
  • Handling emails, tweets, texts, and such
  • Promoting your work in a manageable way
  • Looking for opportunities