I worked on sketches for Applegate’s website back in 2007. My main interest was giving the world a sense of scale, showing how if you bought these products, you would be buying into a way of food production that could truly change the world.
This was the world, with each layer of influence a level.
The view of the region level
My first version was fairly complex, a Flash-animated site that I based a bit on Powers of Ten, by Charles and Ray Eames:
I was shot down so utterly, but tried to simplify the site to accommodate the limitations imposed upon the project:
Libby Clarke is an artist, designer, and educator living in Maplewood, NJ. She received her BFA in Printmaking from James Madison University and her MFA in 2D Design from Cranbrook Academy of Art. Professionally, Libby has worked as an interaction art director for over 15 years for such companies as Agency.com and Scholastic.com. She was an Assistant Professor at the New York College of Technology in Brooklyn, New York. She also served as the Director of the Studio School of the Visual Arts Center of New Jersey. As an artist, Libby has produced a series of multi-media conceptual products under the name Monstress Productions since 1996. She gives workshops and lectures across the United States on the intersection of art, activism, and technology, and her pieces are exhibited and collected internationally.
