I worked on sketches for Applegate’s website back in 2007. My main interest was giving the world a sense of scale, showing how if you bought these products, you would be buying into a way of food production that could truly change the world.

This was the world, with each layer of influence a level.

The view of the region level

My first version was fairly complex, a Flash-animated site that I based a bit on Powers of Ten, by Charles and Ray Eames:

I was shot down so utterly, but tried to simplify the site to accommodate the limitations imposed upon the project:

It started with a view of the home…

then walked you out to view the entire planet.

Alas, shot down again.