Design, Writing
Published on February 25, 2008

Applegate Farms: Sketches

written by Libby

I worked on sketches for Applegate’s website back in 2007. My main interest was giving the world a sense of scale, showing how if you bought these products, you would be buying into a way of food production that could truly change the world.

This was the world, with each layer of influence a level.
The view of the region level

My first version was fairly complex, a Flash-animated site that I based a bit on Powers of Ten, by Charles and Ray Eames:

I was shot down so utterly, but tried to simplify the site to accommodate the limitations imposed upon the project:

It started with a view of the home…
then walked you out to view the entire planet.

Alas, shot down again.

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Libby Clarke is an artist, designer, and educator living in Brooklyn, NY. She received her BFA in Printmaking from James Madison University and her MFA in 2D Design from Cranbrook Academy of Art. Professionally, Libby has worked as an interaction art director for over 12 years for such companies as Agency.com and Scholastic.com. Currently, she serves as an Assistant Professor at the New York College of Technology in Brooklyn, New York. As an artist, Libby has produced a series of multi-media conceptual products under the name Monstress Productions since 1996. She gives workshops and lectures across the United States on the intersection of art, activism, and technology, and her pieces are exhibited and collected internationally.