Applegate Farms: Sketches

I worked on sketches for Applegate’s website back in 2007. My main interest was giving the world a sense of scale, showing how if you bought these products, you would be buying into a way of food production that could truly change the world.

My first version was fairly complex, a Flash-animated site that I based a bit on Powers of Ten, by Charles and Ray Eames:

I was shot down so utterly, but tried to simplify the site to accommodate the limitations imposed upon the project:

Alas, shot down again.